Vichaar & Prem is not just our brand name, it's our commitment to create products with two basic ingredients: (1) good thoughts and (2) love.  Our art and products pay tribute to our Indian heritage. Indian culture has been a cornerstone in our upbringing and the source of values that have shaped us. The name Vichaar & Prem signifies what we're trying to spread: "good thoughts and love". It's our way of making something as old and traditional as Indian culture be seen as fun, modern, and relatable.